What Do We Believe In
At ZenFam Food Solutions, our core values are more than just words—they are the principles that drive every action we take and every decision we make. They are the foundation upon which we build lasting relationships with our clients and partners and the standard by which we measure our success.
Wisdom in Every Decision
We believe in the power of balanced thinking, which combines distilled knowledge and experience to guide our actions and ensure informed decisions. Our approach isn't just about solving problems—it's about foreseeing potential challenges and preparing proactive solutions that benefit all stakeholders involved.
Empowering Collaboration
Collaboration is the heartbeat of ZenFam. We recognize that each individual brings unique strengths and weaknesses to the table. By embracing these differences, we channel diverse abilities into powerful collaborative efforts. Our teamwork extends beyond our internal operations; we cultivate strong partnerships that are built on mutual respect and shared goals.
A Commitment to Continuous Learning
The food industry is ever-evolving, and so is ZenFam. Our dedication to continuous learning and adaptability is what keeps us at the forefront of the industry. We strive for excellence by staying agile, informed, and always ready to adopt new methods and technologies that can enhance our services and the success of our clients.
Sustainability in Practice
At ZenFam, sustainability encompasses environmental responsibility and the well-being of the people we interact with. We are committed to minimizing our environmental impact and conducting our business with integrity and empathy. Our sustainable practices ensure that we're not only good stewards of the planet but also of the relationships we nurture.
Liking What We Do
Passion fuels our pursuit of excellence. At ZenFam, we do more than just work in the food industry—we love what we do, and it shows in the results we achieve. Aligning with like-minded individuals who share our enthusiasm for food and innovation allows us to create not just solutions but experiences that are filled with joy and pride.
To Sum It Up
These values are woven into the very fabric of ZenFam Food Solutions, guiding us as we navigate the complex landscape of the food industry. They inspire us to achieve more, do better, and push the boundaries of what is possible in culinary consultancy and brokerage. Whether you are looking to streamline your operations, expand your market reach, or innovate your product offerings, ZenFam is here to elevate your journey with wisdom, collaboration, and a relentless pursuit of excellence.
Why Are We Here
Message From the Founder: Alex Goertzen (CEO)
Greetings Food Entrepreneurs and Aspiring Food Enthusiasts,
At ZenFam Food Solutions, our foundation is built on a deep-seated desire to transform the food industry by making it more accessible, efficient, and forward-thinking. After spending over 15 years at the helm of various food-related ventures—from food trucks to franchise operations—I've witnessed firsthand the challenges and evolution of the foodservice landscape. This insight led me to establish ZenFam, a company dedicated not just to thriving within this dynamic industry but to aiding others in their journey toward success, without the typical hardships.
Our mission at ZenFam is to equip foodservice operators and vendors with the tools, knowledge, and innovations that are often delayed in reaching less populous markets like Manitoba and Saskatchewan. By providing streamlined consulting programs and fostering strong partnerships, we bring cutting-edge products and crucial industry insights to businesses that would otherwise face delays in access.
ZenFam stands apart through our unique balance strategy. We blend emotional and logical decision-making to forge lasting relationships and build successful enterprises. This approach is mirrored in our leadership style and our daily operations, where we prioritize continuous learning, collaborative empowerment, and balanced leadership.
The real-life impacts of our work are evident. Whether helping an operator secure significant government funding for upgrades or streamlining a busy restaurant's processes to enhance efficiency and customer satisfaction, ZenFam is making a tangible difference. Our goal is clear: to expand this impact across Canada, ensuring that every foodservice and manufacturing business we touch is equipped to not only meet but exceed the demands of a rapidly evolving market.
Through ZenFam, I am committed to sharing the lessons learned from decades in the industry—embracing change, leveraging technology, and maintaining a human touch. We are here to inspire and be inspired, continually pushing the boundaries of what is possible in the foodservice industry.
With Zesty Regards,
Alex Goertzen, CEO
How'd We Get Here
The journey of ZenFam Food Solutions is a story of ambition, adaptation, and the relentless pursuit of excellence in the food industry. Starting over 15 years ago, our founder's path through various sectors of the foodservice world—from operating food trucks and owning restaurants to managing a manufacturing facility and leading franchise operations—has been marked by a series of enlightening challenges and milestones.
Intro to Foodservice
It all began with a food truck and a vision. Recognizing the intricate dance of service and supply in the food industry, our founder leveraged his deepening experience to address the glaring gaps he observed. The evolution from a single food truck to multiple restaurants and eventually to overseeing a manufacturing facility was fueled by a commitment to learn and adapt swiftly.
Expanding Horizons
As the director of operations for a franchise, the complexities of scaling and sustaining quality across multiple locations provided invaluable insights into the systemic inefficiencies that plagued the industry. This role was pivotal, sharpening our founder's ability to diagnose and address operational issues that many foodservice operators face.
A Shift in Focus
The turning point came when working as a sales representative for North America’s largest privately owned broadline distributor. It highlighted the need for a bridge between cutting-edge food products and the market's thirst for innovation, especially in less densely populated areas like Manitoba and Saskatchewan.
ZenFam's Inception
Fueled by these experiences and the desire to mitigate the pain points of local foodservice operators, ZenFam Food Solutions was born. Our mission was clear: to streamline access to innovative products and implementation of market intelligence, thereby fostering sustainable business growth and operational efficiency for our clients.
Building Strong Foundations
The early days of ZenFam were focused on building robust vendor relationships and developing a network of resource partners. Each partnership was carefully chosen to align with our vision of balance and mutual growth, ensuring that our clients received not only products but also comprehensive support.
Today and Tomorrow
Today, as a ripening leader in the foodservice consulting and brokerage sectors, ZenFam is poised to expand its influence across the prairies–then Canada. Our team is growing, and with each new member comes fresh ideas and perspectives that drive our continuous improvement. We envision a future where ZenFam operates coast-to-coast, providing unmatched consulting services and fostering a culture of efficient innovation within our brokerage partnerships that resonates throughout the Canadian food industry.
ABOUT US
PROFESSIONALS
FOODIES
FRIENDS
ZENFAM in Numbers
Years Experience
20+
More than 2 decades hands-on experience in the food industry. From food trucks to managing large-scale restaurants to manufacturing, and broadline distribution sales.
Successful Partnerships
100+
We've built over a hundred strong relationships with vendors, food service operators, and other resources across Canada. Consistently fostering growth and innovation in the food industry.
Average Growth
30%
Our clients can experience an average growth rate of 25% in their operational efficiency and/or market reach within the first year of partnering with us, thanks to our tailored brokerage and consulting services.
Satisfaction Rate
98%
With the most modesty we can muster, a near-perfect satisfaction score. Our commitment to excellence in service and support is consistently acknowledged and appreciated by those we serve.
Want to Work With ZENFAM?
Join ZenFam Food Solutions, where passion meets professionalism in every dish and decision. Our team—comprising dedicated professionals, avid foodies, and close friends—thrives in a collaborative and innovative atmosphere that celebrates diversity and creativity. With a commitment to sustainability and excellence, working with us is not just strategic but also enjoyable. Reach out today to explore how a partnership with ZenFam can enhance your culinary ventures and drive business growth. Let’s serve success together!
